Born at Glute Lab, San Diego


The BC Strength range of equipment has been developed through the tireless pursuit of perfection at the Glute Lab training facility in San Diego - founded and run by Bret Contreras, the worlds foremost glute training expert.

Quality First

The BC Strength range of products are made with quality in mind. We produce each and every product with attention to detail to ensure you get a great workout, and a product that will continue to be a staple in your training for years to come.


We truly believe that health and fitness is something that should be attainable for everyone. With that in mind we work hard to strike a balance between great quality and affordability. We price our products fairly and believe they represent great value for money. 

Great Customer service

We backup our products with great customer service. And because our team use these products on a daily basis we consider ourselves the experts in providing you with honest, useful and accurate advice on how to get the best results from using them.


Purchased this band in a S/M Strong after having quite a few of the usual rubber resistance bands. Let me tell ya, this band does not even compare to the other ones. This one really makes your incorporate your hips and you are going to want one in every size like the description says. Each one is good for a different exercise and it is sooo worth the money. These bands don’t roll up & definitely don’t feel like they will ever snap. Great quality and great resistance. So happy I purchased!

Ashley, on Glute Loop

I knew this would be a good product to use for bridging however, its multiple use for step ups, dynamic step ups, dynamic up and overs, pop squats, sit to stands, hip thrust, feet elevated bridges and even bench press is astounding. I couldn't be happier with this product and have ordered three more (after ordering two) for our studio and even for two of my clients. They love this product as much as I do! Affordable and very durable, great job Bret!

Robert, on Thruster Bench

I purchased a hip thruster for my Home gym cause I was tired of trying to use make shift apparatus for it. It helps you get the perfect correct height and rom for your glutes. I like the different variations you can do with it using bands as well for hip thrusting. It also has pegs you can use bands on to do deadlifts and some other exercises. It’s an essential piece of equipment for hip thrusting in my book. I love it and what it’s done for my booty!

Shauna, on Hip Thruster

First off, I’ve been an owner of The Hip Thruster for over a year now. If you’re on the fence about purchasing one...just make the purchase. I ordered the lite bar to replace my 45lb Olympic bar. The wider bar offers better stabilization, instantly improving form. I also love that it’s only 15lbs in weight offering lighter weight/high frequency hip thrusts options when you want to change things up! If you want your glutes to really grow...listen to Bret Contreras and buy his products!

Marley, on Thruster Bar Lite