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Featured Product

Glute Loop

The Glute Loop can be used during hip extension exercises such as squats, bridges, hip thrusts, leg presses, and reverse hypers to add a hip abduction component and place double duty on the glutes.

Purchase Glute Loop


Best band I've used

I’ve used a lot of different bands... none of which compare to Bret’s. You can tell it’s made with integrity and made with quality materials, unlike other options. Got this within about 2 days of ordering it, it was so fast.

Raquel, on Glute Loop

Love the T-Bell! It is a must-buy

Love this piece of equipment! Only wished it was created earlier. It's light weight, small, portable, and easy to carry. Since I don't have a car, it's awesome it's easy to fit into my backpack so I can take it to the gym with me.

Heather, on T-Bell

Loving the Hip Thruster

I use the Hip Thruster at my local gym and absolutely LOVE it. It makes hip thrusting easy and I have seen such wonderful gains in my glutes. Thank you so much for a wonderful product! :)

Melanie, on Hip Thruster

About Bret

Best known for his glute-training methods, Bret has established himself as the world’s leading expert in gluteal muscle functioning and development, strength training, and program design.

In addition to developing a comprehensive glute-training system, Bret invented the barbell hip thrust, which is the most effective way to increase the strength and size of the glutes, as well as the Hip Thruster, a versatile piece of equipment used to perform the hip thrust.

Learn more About BC Strength

As a personal trainer with over twenty years of experience, he’s worked with a variety of clients from all over the world, ranging from sedentary people to figure competitors and elite athletes.